PressBoxx is a seasonal PR service allowing greater access to media relations for legal cannabis and adult category brands. Vice companies face industry-specific operational hurdles that cripple potential public relations budgets.
Journalists and Editors feature sex-positive or legal cannabis brands their audiences haven't seen yet. Press rely on publicists to cut through the market noise, excluding brands unable to afford PR from industry-turning media consideration.
PressBoxx fills the gap for brands who want to put their products in the hands of top-tier writers without the cost of a monthly PR retainer.
With a strong desire to promote a thrilling range of emerging brands in the vice category, MAVPR launches PressBoxx, a streamlined press service closing the gap between premium media relations and startups across sex, cannabis and psychedelics.
MEET MELISSA A. VITALE
Since early 2017, Melissa A Vitale PR has made a name among vice, business and lifestyle media for their brand of PR focusing on strong relationships and captivating storylines.
Having cut her teeth under renowned industry vet, Jim Dowd, Vitale built her eponymous PR operation on the principles of delivering high-yield press placements, without the overhead.
Vitale has become a source-of-sources for sex and/or cannabis. Her team is often the first call for media covering these topics.