How does PressBoxx work? Operated by vice public relations agency MAVPR, PressBoxx is an accessible press service with a curated quarterly mailer to over 50 journalists and editors. Shipping costs to journalists and six months of pitching are included in the seasonal fee.
How much does it cost? PressBoxx inclusion costs $9,500 for one product, with the option to add up to two (2) additional products for $3,000 each. Service includes product delivery to 75+ targeted journalists along with six months of seasonal pitching. Brands are responsible for delivering 85 units of each sample to Brooklyn.
Who picks which products go in the box? Determining the product(s) for each box falls between brands and MAVPR, using their industry expertise to determine the best option for a powerful introduction. PressBoxx will focus on hero products from never-before-represented brands, and new products from brands already known to press. Doesn't PressBoxx place my brand with competitors? Multiple products make a more impactful introduction than a single sample. Melissa A Vitale personally curates PressBoxx ensuring complimentary products without competing function. Brand reservations are first-come, first-serve.
Can I send sample sizes instead of full-sizes? No. PressBoxx allows media to fall in love with the product. A few uses won’t establish the type of relationship with journalists for them to continuously consider a brand for relevant subjects.
Can I only send product to press who will cover it? Most journalists will not write about a product they have not personally tried. A sample on hand helps your brand stay relevant for consideration.
What’s the possibility of not receiving any coverage? Slim. We’ll review the risk and potential press appeal with the brand before their product goes into PressBoxx. PressBoxx went out last month; where is the coverage? Getting a product to a journalist is the first step. Media inclusion can come months after receiving the product. MAVPR reports on coverage resulting from PressBoxx.
Can I reserve a spot in a future box? Absolutely! We offer future reservations for a 25% down payment.
Can I include a full product line in the box? No. Let’s chat about a personalized PR campaign for your brand through Melissa A Vitale PR. Inquiries can be sent to firstname.lastname@example.org